Advertising a luxury property can be tricky–it is not always easy to reach an affluent audience or high-net-worth individuals through messaging. With 4.55 billion active social media users globally, harnessing the power of social media can help you reach a wide range of potential luxury home buyers and, if done right, social media can attract attention, generate interest, and pave the way for sealing the deal.
Read on to explore five actionable tips to advertise your luxury home on social media effectively.
The aim of using social media to advertise a luxury property is to increase its visibility and reach out to more potential buyers. This becomes more effective with the use of beautiful imagery and home tour videos captured on a clear, sunny day. Additionally, eye-catching photos and videos can motivate non-buyers to share the post, ensuring more exposure for the property.
Storytelling combined with stunning images or attractive videos goes a long way to garner interest for a property on social media. Powerful storytelling helps paint a picture of the lifestyle that the property can offer. Try to make it captivating enough to compel the viewer to take action.
When promoting a property on social media, target the right audience with relevant marketing messages that appeal to them. For instance, a person interested in investing in a luxury property may want it to be exceptional or invaluable.
An advertisement that focuses on the unique selling points of a property, such as a home with an incredible view or a house with a history, can make it stand out from scores of other properties vying for attention.
Many sellers tend to overlook the aspect of adding a strong call-to-action (CTA), thinking that the viewer would be able to judge what they are expected to do with the post. As a result, they risk losing out on potential buyers during the process. Therefore, when advertising a luxury property on social media, you must actively encourage the viewers to respond to a CTA that takes them to the next step.
When a potential buyer shows interest in a property, the seller must be ready to start a conversation with them. If the buyer leaves a comment or posts an inquiry, the seller must respond promptly to that, or risk allowing the buyer to lose interest and move on.
If you are not sure about how to advertise your luxury home on social media, you can partner with a team of expert realtors to seal the best deal possible. Get in touch with us at Lauren Michaels Real Estate Partners for efficient real estate services—we assure you exceptional service at all times.